Here are some of the key findings from “Shifting public opinion on climate change: an empirical assessment of factors influencing concern over climate change in the U.S., 2002–2010″:
- “… media coverage of climate change and elite cues from politicians and advocacy groups are among the most prominent drivers of the public perception of the threat associated with climate change”
- “The greater the quantity of media coverage of climate change, the greater the level of public concern.”
- “New York Times mentions of An Inconvenient Truth significantly boosted the public’s perception of the urgency of climate change (P≤.001). The number of mentions in the New York Times is a proxy for the extent of overall media attention to this film.”
- “Articles in popular scientific magazines do reach significance” in terms of influencing public concern, but it is a modest effect."