Thursday, 20 August 2009

How psychology can help the planet stay cool

A perennial problem faced by people trying to promote environmental issues is how not to bamboozle people with environmental scare stories, thus bringing about a state of apathy because it's too late to do anything! The psychologists whose work is the subject of this article from New Scientist are obviously very aware of this trap. They are exploring the question whether an environmental (and obviously organic) carrot is more effective than a scary stick in changing people's behaviour. The answer? Read the article! But, generally ... yes.

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