Monday, 27 July 2009

Slamming the climate sceptic scam

Post from Jim Hoggan's blog explaining climate change scepticism in the context of public relations. The PR practitioner's task is to move the public perception in the desired direction, i.e. one that is more favourable to the client. A couple of points he makes:
  • climate change believers include the 2,500 scientists in the IPCC, the U.S. National Academy of Sciences, the U.S. National Oceanic and Atmospheric Administration, the U.S. Geological Survey, the Royal Society of London and the Royal Society of Canada, and the editor-in-chief of Science magazine;
  • University of California, San Diego science historian Dr. Naomi Oreskes had published an analysis in Science in which she had combed through 928 peer-reviewed climate studies published between 1993 and 2003 and found not a single one that disagreed with the general scientific consensus.
  • the environmental movement isn't blameless either: 'You could also criticize environmentalists, whose tendency has been to stray too far in the other direction, extrapolating scientific assumptions to create scare stories so dispiriting that they create apathy rather than activism. These, in turn, have made easy targets for the energy industry's climate change deniers.'

Read the rest of this post.

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