Friday, 15 May 2009

Green David vs brown Goliath

Of course environmental groups can't outspend the energy bloc when it comes to lobbying government. However we can work smarter and arm ourselves with some effective arrows. A recent post by Billy Parish looked comes up with four strategies for the smaller dog in the fight:
  1. Make it a battle of wills, not a battle of skills
  2. Empower people to think and act in real time
  3. Attack where they are weak
  4. Defy social convention (and be ready to do what is socially horrifying)

The full article from the Grist web site is definitely food for thought.

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